October 11, 2012 §
Make-up has been around for ages, but the industry has been constantly evolving since it really became popular around the 1910’s. This is a very interesting site if you’d like to learn more! All of these pictures remain in their original copywrites, I do not own them.
I think most of us know what the fashions were in the 1980’s-2000’s, so I’ll start here:
The 70’s emphasis was definitely on the eyes, and tan skin was (finally) in!
- In the 60’s, colors got a bit brighter…
- Pastels were definitely the favorite during this decade, along with full, shaped eyebrows and bright lips!
- You know that “triangle affect” Kim K. uses on her cheekbones? It was used in the 40’s to help achieve the classic look! And don’t you just love this woman’s hair? 🙂
- “Mascara was now a necessity in a make-up kit, and the fashionable application techniques concentrated on the upper eyelashes, leaving the lower untouched. Eyeliner was traced from the tear duct with an upturned triangle effect. Eyeshadows became more pear shaped with sweeping lines outwards to enlarge the eye.” – from Glamour Daze
- “The inventions of the 1910s of mascara, lipstick, eye-shadows, pan-sticks, powder compacts etc by leading innovators such as Max Factor, Maurice levy and TL Williams the founder of Maybelline were now to be found on dressing tables and women’s handbags all over the developed world.” – from Glamour Daze
- Max Factor made a big impact when he opened up a studio in LA, CA and started creating the “siren” look for actresses. A man gave us the first commercially available mascara when he saw his sister mixing vaseline and coal dust to darken her lashes.
- In this era, some greasepaint-type makeup was used, though not daily. Rouge was often used daily, though.
In the Victorian Era, the main things used was powder, to achieve a lighter complexion.
So there you have it! Make-up through the decades…